Communication Plan Research Paper Example | Topics and Well Written Essays - 750 words

Communication Plan - Research Paper Example Furthermore, the manufacturer is a wholly owned subsidiary with an annual turnover of averagely $1 Billion dollars. It is located in California with its presence in terms of facilities felt all over the world. A communication for change has to therefore be up to date, integrated with a touch of modern technology. A change into an integrated customer management system is quite sensitive and requires and effective communication plan for such a change to be communicated to the involved stakeholders positively (Apollo Group, 2004). Communication in any formal setting involves written, spoken or electronic interaction with the association audiences. Given the vast existence of Riordan Manufacturing, the communication plan to be used should be swift, able to reach many people at a go and with the ability to remain relevant for a long time. I would therefore suggest a combination of periodic print publications, online communication through social sites and a comprehensive company site, surveys and annual reports. This is apart from the normal communications such as those on advertisements and formal meetings of the company. This plan should be developed around the budgeting and planning period to make its implementation realizable as it will be incorporated in the company budget (Cohen, 1990). Such a plan should be detailed and comprehensive and I would suggest that the stakeholders involved seek information from varied sources such; from the Association’s Mission statement, from communication audit reports, surveys from the stakeholders, customers and employees alike as they are the ones who will use the systems on a daily basis. The plan would therefore involve a conduct of research-communication audit on the current communications with the customers using the current system (Cohen, 1990). This will involve Riordan Manufacturing finding out what each of its staff do on a daily basis in way of communicating to the customer. This is coupled with

Business Simulation Game (Individual Report) Essay - 1

Business Simulation Game (Individual Report) - Essay Example Fruits are starting to bear for the few steps already covered though we still have a long way to go. Strategic management planning and implementation has been in place for the six years. Our work in the office has been to implement these plans for the last three years and into the future in order to realize the full implementation. The next three years will be about much to do with consolidating the gains made in the last three years in order to maintain the market dominance that we have gained since. There is still room for improvement in our market segment we are pursuing. In internet marketing for example, we are relatively doing well but there are still a number of companies ahead in terms of these segment sales volumes. The same is true in private label and wholesale where competition is very high. Claude Footwear Company core business is the manufacturing of sports footwear. Our markets cover or divided into four geographical regions for ease of doing business; North America, Latin America, Asia-Pacific, and Europe-Africa. These geographic areas are covered and managed from divisional headquarters located in each. The world head office and manufacturing plant is located here in London United Kingdom. As part of the strategic plan in the future is to put up manufacturing plants in some of the regions if we consider that it might be a strategic low-cost measure. This could be implemented sooner in emerging markets in the Asia-Pacific region. Specialty footwear still could be a factor to consider in putting up those plans if you consider country or region specialty sports like long distance running in East Africa, short distance, baseball, basketball, and American football in the Americas and football in Europe. The company in the medium term is implementing, as mentioned earlier a strategic plan which include product innovation, new product lines, marketplace scope expansion, and diversification and